Tia Salmela Keobounpheng
Crayons and Bum-Wad Born on the Iron Range of Minnesota, Tia remembers pieces of yellow trace-paper taped to the wall showing multiple variations of a house elevation that her father, David Salmela FAIA, had put up and asked, "Which do you like best?" She would spend considerable amounts of time studying them before giving him an answer that only a little girl in her predicament could muster. These childhood games were essential in developing her intuitive and critical approach to design, and her uncanny attention to detail.
Beneath the Midnight Sun Growing up within a family where most of her relatives still speak Finnish, Tia is proud of her heritage. She spent a year living in Oulu, Finland, immersing herself in the culture. While studying art there, she took her love for photography, drawing, sculpture, weaving, knitting, and sewing to more meaningful levels. Living with a host family, she gained a second architect-father (Veli Karjalainen) and a special insight into the architecture and design of Finland.
Serendipity Tia has had an on going love affair with great and sensible design. She continues to explore the connections between art, craft, design, architecture and living. She believes that beauty can be revealed in the random events in life. The overlapping of our individual and collective experiences allows us to be open and receptive to seeing it.
Work it Mom As a mother, Tia strives to find balance between her creative work and her most important work. She holds a BA degree in Architecture from the University of Minnesota and a collection of retail, design and management experiences from redlurered (a “little box” design shop) to the internationally based IKEA (the “big box” design store.) She spent a few years working for her father, doing interior design and award submissions. Silvercocoon (and her boys) have claimed 100% of her time since 2009.
Work is Play Tia embraces the idea that no project is too small, and every project has the potential to be brilliant. Always willing to ask questions and explore beautiful and sensible solutions, she brings a refreshing perspective to the design process. To her, design is a joyful act filled with discoveries. She still has the passion and curiosity of a little girl, and her enthusiasm is contagious.